Friday August 2, 2002, Sao Paulo, Brazil

Presidential candidate Luiz Inácio Lula da Silva

Brazilian President Luiz Inacio Lula around time of elections.

Credit: Paulo Fridman / Polaris

Sertaozinho, Brazil

Sugar cane workers

Sugar cane workers.

Credit: Paulo Fridman / Polaris

2001, Amazonia, Brazil

Wood exports from the Amazon

Mr. Baranak from Cemex exports wood from the Amazon.

Credit: Paulo Fridman / Polaris

2001, Amazon, Brazil

Building new roads in the Amazon

Building new roads in the Amazon. This is about 100 km from Santarem, State of Para.

Credit: Paulo Fridman / Polaris

Sao Paulo, Brazil

Cingapura Project

Cingapura Project. Moving the people from favelas (shanty towns) to new buildings.

Credit: Paulo Fridman / Polaris

Brazil

Soccer player Pelé

Pelé, soccer player.

Credit: Paulo Fridman / Polaris

Brazil

Sugar empire workers struggle with mechanization

Father and two sons, sugar empire workers struggle with mechanization.

Credit: Paulo Fridman / Polaris

Sao Paulo, Brazil

Stock market

The stock market.

Credit: Paulo Fridman / Polaris

Curitiba, Brazil

Heart surgery

Dr. Randas Batista performing a heart surgery by removing chunks of muscle. Batista found that he could actually make the heart stronger.

Credit: Paulo Fridman / Polaris

Manicoré, Brazil

Worker paints certified wood

Worker paints certified wood to be exported. The idea is that companies like this one, squeeze out competitors that are not certified.

Credit: Paulo Fridman / Polaris

Alto Xingu, Mato Grosso, Brazil

Kuarup celebration

An Indian records the fights to celebrate Kuarup, where they honr the members that died during the year.

Credit: Paulo Fridman / Polaris

Brazil

Pianist Yara Bernette

Yara Bernette, pianist.

Credit: Paulo Fridman / Polaris

Sao Paulo, Brazil

British scientist Dr. Andrew Simpson

Dr. Andrew Simpson a British scientist looks at a DNA sequence. He and his team are completing 1 million sequences of the breast cancer genome.

Credit: Paulo Fridman / Polaris

Sao Paulo, Brazil

Train Station

Train Station.

Credit: Paulo Fridman / Polaris

Salvador, Bahia, Brazil

Bahiana woman

Bahiana woman in front of a PT (workers party) sign.

Credit: Paulo Fridman / Polaris

Brazil

"Douglas wants to be a policeman"

"Douglas wants to be a policeman" from the Brazilians series.

Credit: Paulo Fridman / Polaris

Limeira, Sao Paulo, Brazil

Orange producer

Orange producer loading his truck with oranges.

Credit: Paulo Fridman / Polaris

Brazil

Guggenheim Museum.

Credit: Paulo Fridman / Polaris

Sao Paulo, Brazil

Fashion Week in Sao Paulo

Fashion Week in Sao Paulo.

Credit: Paulo Fridman / Polaris

Maranhao, Brazil

House outside Sao Luis

A house outside Sao Luis.

Credit: Paulo Fridman / Polaris

Sao Paulo, Brazil

Composer and musician Tom Zé

Tom Zé, composer, musician.

Credit: Paulo Fridman / Polaris

Brasilia, Brazil

Congress

The Congress.

Credit: Paulo Fridman / Polaris

Miami, Florida, USA

Humprey Bougart

Humprey Bougart at South Beach.

Credit: Paulo Fridman / Polaris

Vitoria, Espirito Santo, Brazil

Worker at a steel mill

Worker at a steel mill. Brazil exports steel to the US and many other countries.

Credit: Paulo Fridman / Polaris

Fashion consultant Marie Ruckie

Marie Ruckie fashion consultant.

Credit: Paulo Fridman / Polaris

Sao Paulo, Brazil

Construction workers working on one more high rising building in Sao Paulo, the fastest growing city in Latin America.

Credit: Paulo Fridman / Polaris

Alto Xingu, Mato Grosso, Brazil

Indian making a cigarette while

An Indian making a cigarette while others fight to celebrate Kuarup, where they honor the members that died during the year.

Credit: Paulo Fridman / Polaris

Sao Paulo, Brazil

Aerial view of Sao Paulo

Aerial view of Sao Paulo.

Credit: Paulo Fridman / Polaris

Painter Aldemir Martins

Aldemir Martins, painter.n

Credit: Paulo Fridman / Polaris

Paulo Fridman

Paulo Fridman is one of Brazil's most published and requested photographers. He lived in New York from 1980 to 1986, studying at the International Center of Photography and R.I.T. Since then he has shot more than 200 magazine covers for the likes of Time, Newsweek, New York Times Magazine and Forbes; his work also appears in The New York Times, Der Spiegel, Le Figaro, Vogue, Marie Claire, W and hundreds more.
Paulo also produces advertising and corporate photography for Brazilian and multinational corporations such as American Express, GE, IBM, Mercedes Benz, Bechtel, Philip Morris, Embraer, among many others.
His photographs are held by several important collections, such as the Library of Congress, International Center of Photography, MASP (Săo Paulo Museum of Art), and the Pirelli Collection. His many awards include the 1999 JP Morgan Photo Essay Award, Lion in Cannes , and first prize in the 2001 Adobe Digital Image Contest. His work has appeared in dozens of exhibitions in Brazil and abroad, at venues including MASP, Exit Art in SOHO, New York, and The Photographers' Gallery, London.
He is currently working on a personal project/book, The Brazilians while photographing for advertising, corporate and editorial clients.

Personal web site of Paulo Fridman