Saturday April 12, 2008, Ubatuba, Brazil

Rio Santos The World's Most Beautiful Road

The road between Rio de Janeiro and Sao Paulo is one of Brazil's most traveled tourist destinations. Called the Rio-Santos road, the drive is perfect for visitors who want to see the big cities of Brazil, coastline and beaches, as well as tropical islands, some touristy and others remote and deserted. The drive, along 500 kilometers of coastline, takes visitors past famed beach towns including Ubatuba, Sao Sebastiao, Guaruja, Ilhabela, Paraty and Angra dos Reis. It also allows visitors to come into to contact with native Brazilian culture and indiginous Indian tribes.

A man, Paulo Sergio Meyer, shows his surf board while on the sand of Engenho beach

Credit: Paulo Fridman / Polaris

Thursday April 3, 2008, Sao Paulo, Brazil

Brazilians use helicopters to avoid traffic nightmare

In Sao Paulo, helicopters offer an escape from the unbearable congestion of the streets below. Sao Paulo, the business center of one of the world's fastest growing economies and home to almost 20 million people, has seen a dramatic increase in traffic congestion in recent years that shows no sign of improving. 330,000 new cars hit the city's streets last year increasing the number of vehicles to an estimated 6 million. Every day another 635 cars and 235 motorcycles join the congestion. To escape the brutal traffic residents who can afford to do so have resorted to helicopters to make their way around. The number of helicopters in the country reached 1,089 by the end of last year, with about 470 in Sao Paulo, making the city home to the world's third largest privately owned fleet, which is expected to increase to over 550 in the next two years.

Fabio Marangoni (R), a Aquarela Printing Services Sales Executive talks on mobile phone at the helipad at Iporanga Beach

Credit: Paulo Fridman / Polaris

Sunday August 30, 2009, Ubatuba, Brazil

Rio Santos The World's Most Beautiful Road

The road between Rio de Janeiro and Sao Paulo is one of Brazil's most traveled tourist destinations. Called the Rio-Santos road, the drive is perfect for visitors who want to see the big cities of Brazil, coastline and beaches, as well as tropical islands, some touristy and others remote and deserted. The drive, along 500 kilometers of coastline, takes visitors past famed beach towns including Ubatuba, Sao Sebastiao, Guaruja, Ilhabela, Paraty and Angra dos Reis. It also allows visitors to come into to contact with native Brazilian culture and indiginous Indian tribes.

Boats near Saco da Ribeira Beach

Credit: Paulo Fridman / Polaris

Fashion consultant Marie Ruckie

Marie Ruckie fashion consultant.

Credit: Paulo Fridman / Polaris

Sunday April 19, 2009, Ubatuba, Brazil

Rio Santos The World's Most Beautiful Road

The road between Rio de Janeiro and Sao Paulo is one of Brazil's most traveled tourist destinations. Called the Rio-Santos road, the drive is perfect for visitors who want to see the big cities of Brazil, coastline and beaches, as well as tropical islands, some touristy and others remote and deserted. The drive, along 500 kilometers of coastline, takes visitors past famed beach towns including Ubatuba, Sao Sebastiao, Guaruja, Ilhabela, Paraty and Angra dos Reis. It also allows visitors to come into to contact with native Brazilian culture and indiginous Indian tribes.

Jaison Rodrigues de Souza, clothing vendor near Praia do Engenho

Credit: Paulo Fridman / Polaris

Thursday April 3, 2008, Sao Paulo, Brazil

Brazilians use helicopters to avoid traffic nightmare

In Sao Paulo, helicopters offer an escape from the unbearable congestion of the streets below. Sao Paulo, the business center of one of the world's fastest growing economies and home to almost 20 million people, has seen a dramatic increase in traffic congestion in recent years that shows no sign of improving. 330,000 new cars hit the city's streets last year increasing the number of vehicles to an estimated 6 million. Every day another 635 cars and 235 motorcycles join the congestion. To escape the brutal traffic residents who can afford to do so have resorted to helicopters to make their way around. The number of helicopters in the country reached 1,089 by the end of last year, with about 470 in Sao Paulo, making the city home to the world's third largest privately owned fleet, which is expected to increase to over 550 in the next two years.

Helicopter flies over downtown Sao Paulo

Credit: Paulo Fridman / Polaris

Wednesday May 11, 2005, Mirasol, São Paulo, Brazil

Young soccer players headed to stardom in Brazil

Two young and promising soccer players Maycon Vinicius, 12, a very poor and emotionally unstable kid and Jean Carlos, 10, who plays with the 12 year olds, are slated to be the next Ronaldinho's. Jean Carlos plays on the Santos team (former team of greats Pele and Robinho). He lives with his parents and younger brother in an apartment that Santos FC pays for and he also receives money from the club. Their parents are taking care of his career now, clearly as a business.

12-year-old soccer player Maycon Vinicius, nickname 'Nicao', practicing at the training center in Mirasol.

Credit: Paulo Fridman / Polaris

1995, Rio de Janeiro, Brazil

Oscar Nyemyer at his studio, shown in the back ground Sugar Loaf.

Credit: Paulo Fridman / Polaris

Wednesday May 11, 2005, Mirasol, São Paulo, Brazil

Young soccer players headed to stardom in Brazil

Two young and promising soccer players Maycon Vinicius, 12, a very poor and emotionally unstable kid and Jean Carlos, 10, who plays with the 12 year olds, are slated to be the next Ronaldinho's. Jean Carlos plays on the Santos team (former team of greats Pele and Robinho). He lives with his parents and younger brother in an apartment that Santos FC pays for and he also receives money from the club. Their parents are taking care of his career now, clearly as a business.

12 years old soccer player Maycon Vinicius, nickname 'Nicão', at the stadium with his new pair of sneakers.

Credit: Paulo Fridman / Polaris

Sunday January 16, 2005, Sao Paulo, Brazil

Japanese art of Sumo is preserved in Brazil

Many Brazilians of all ages and ethnic backgrounds gather once a week in a vacant field house in an old industrial district of São Paulo to practice sumo wrestling. Brazil is home to the largest Japanese population outside Japan, with more than 1.5 million people of Japanese descent. Sumo has become so established here that Brazil is even exporting some of its most talented wrestlers to Japan. Until the mid-1990's, sumo wrestling in Brazil was almost exclusively practiced by Japanese immigrants and their offspring. Today, however, about 70 percent of sumo aficionados in Brazil are Brazilians with no Japanese blood, largely because of efforts by the local sumo association to popularize the sport among the public, including sumo matches in city squares and other public arenas. The group has more than 2,000 members throughout Brazil and organizes a national tournament for amateur wrestlers every year. One of the oldest martial arts in Japan, sumo wrestling is believed to have emerged more than 1,500 years ago as a ceremony to please the gods of the Shinto religion. It was brought to Brazil almost a century ago by Japanese immigrants, who started flocking to the South American country in the early 1900's in search of work, initially on coffee plantations and eventually in agriculture in general. Many of the immigrants ended up settling in all-Japanese colonies in the countryside, mostly in southern states like São Paulo and Paraná, where they thrived as farmers and set up schools to teach their traditions from Japan. Today, sumo is a way for older Japanese-Brazilians to teach younger generations about their cultural heritage. At the weekly matches here on Sundays, for instance, the sport is practiced in its purest form. Decked out in nothing more than loincloths, wrestlers of all shapes and sizes recite traditional sumo chants in Japanese, going through all of the prefight rituals that have been associated with the sport for centuries. Sumo is still just a hobby for most here. But for a select few, it can also be a ticket to a high-paying career in Japan.

A young boy of Japanese descent practices Sumo wrestling.

Credit: Paulo Fridman / Polaris

Monday January 13, 2003, Brasilia, Brazil

Gilberto Gil

Gilberto Gil, one of Brazil's top music composer and singer has become minister of culture in the administration of president Luiz Inacio Lula da Silva as of january 1,2003.

Credit: Paulo Fridman / Polaris

2002, Rio de Janeiro, Brazil

World has Seven new Wonders and one old one

Christ the Redeemer statue overlooking Rio de Janeiro. On July 7, 2007 a global poll decided on the Seven new Wonders of the World: The Great Wall of China, Rome's Colosseum, India's Taj Mahal, Jordan's Petra , Peru's Machu Picchu, Brazil's Statue of Christ Redeemer and Mexico's Chichen Itza pyramid. About 100 million votes were cast by the Internet and cellphone text messages. Among the losers: the Eiffel Tower, the Statue of Liberty, the Acropolis and Australia's Sydney Opera House. The pyramids of Giza, the only survivor from the original seven wonders retained their status without having to compete. The campaign to name new wonders was launched in 1999 by the Swiss adventurer Bernard Weber. Almost 200 nominations came in, and the list was narrowed to the top 21 choices. There was no way to know if an individual voted more than once.

The Statue of Christ the Redeemer

Credit: Paulo Fridman / Polaris

Friday August 2, 2002, Sao Paulo, Brazil

Presidential candidate Luiz Inácio Lula da Silva

Brazilian President Luiz Inacio Lula around time of elections.

Credit: Paulo Fridman / Polaris

Wednesday October 10, 2001, Alto Xingu, Mato Grosso, Brazil

Kamaiura tribesmen compete in a ceremonial wrestling event

Members of Brazil's Kamaiura tribe attend a ceremonial wrestling event.

Brazilian Kamaiura tribe members.

Credit: Paulo Fridman / Polaris

Brasilia, Brazil

Congress

The Congress.

Credit: Paulo Fridman / Polaris

Curitiba, Brazil

Heart surgery

Dr. Randas Batista performing a heart surgery by removing chunks of muscle. Batista found that he could actually make the heart stronger.

Credit: Paulo Fridman / Polaris

Alto Xingu, Mato Grosso, Brazil

Kuarup celebration

An Indian records the fights to celebrate Kuarup, where they honr the members that died during the year.

Credit: Paulo Fridman / Polaris

Sao Paulo, Brazil

Construction workers working on one more high rising building in Sao Paulo, the fastest growing city in Latin America.

Credit: Paulo Fridman / Polaris

Saturday August 29, 2009, Sao Sebastiao, Brazil

Rio Santos The World's Most Beautiful Road

The road between Rio de Janeiro and Sao Paulo is one of Brazil's most traveled tourist destinations. Called the Rio-Santos road, the drive is perfect for visitors who want to see the big cities of Brazil, coastline and beaches, as well as tropical islands, some touristy and others remote and deserted. The drive, along 500 kilometers of coastline, takes visitors past famed beach towns including Ubatuba, Sao Sebastiao, Guaruja, Ilhabela, Paraty and Angra dos Reis. It also allows visitors to come into to contact with native Brazilian culture and indiginous Indian tribes.

Roberto Teodoro , lifeguard at Boraceia's beach

Credit: Paulo Fridman / Polaris

Salvador, Bahia, Brazil

Bahiana woman

Bahiana woman in front of a PT (workers party) sign.

Credit: Paulo Fridman / Polaris

2002, São Paulo, São Paulo, Brazil

Trading floor of Brazil's Stock Market

The trading floor of Brazil's Stock Market.

Credit: Paulo Fridman / Polaris

Limeira, Sao Paulo, Brazil

Orange producer

Orange producer loading his truck with oranges.

Credit: Paulo Fridman / Polaris

Brazil

Soccer player Pelé

Pelé, soccer player.

Credit: Paulo Fridman / Polaris

Monday June 12, 2006, Piracicaba, Sao Paulo, Brazil

Brazilian plant transforms sugar cane into ethanol

Cosan SA, Brazil's largest ethanol producer in Piracicaba, Sao Paulo.

Trucks bring sugar cane to the mill.

Credit: Paulo Fridman / Polaris

Monday August 31, 2009, Paraty, Brazil

Rio Santos The World's Most Beautiful Road

The road between Rio de Janeiro and Sao Paulo is one of Brazil's most traveled tourist destinations. Called the Rio-Santos road, the drive is perfect for visitors who want to see the big cities of Brazil, coastline and beaches, as well as tropical islands, some touristy and others remote and deserted. The drive, along 500 kilometers of coastline, takes visitors past famed beach towns including Ubatuba, Sao Sebastiao, Guaruja, Ilhabela, Paraty and Angra dos Reis. It also allows visitors to come into to contact with native Brazilian culture and indiginous Indian tribes.

A small boat out on open water

Credit: Paulo Fridman / Polaris

Sao Paulo, Brazil

Aerial view of Sao Paulo

Aerial view of Sao Paulo.

Credit: Paulo Fridman / Polaris

Brazil

Pianist Yara Bernette

Yara Bernette, pianist.

Credit: Paulo Fridman / Polaris

Monday September 8, 2008, Xinguara, PARA, Brazil

Frere Henri Burin Des Roziers visits the school at the Landless Movement " MST " a setllement called Joao Canuto about 45 km from Xinguara, State of Para, Brazil, September 8th , 2008

Credit: Paulo Fridman / Polaris

Sunday August 30, 2009, Ubatuba, Brazil

Rio Santos The World's Most Beautiful Road

The road between Rio de Janeiro and Sao Paulo is one of Brazil's most traveled tourist destinations. Called the Rio-Santos road, the drive is perfect for visitors who want to see the big cities of Brazil, coastline and beaches, as well as tropical islands, some touristy and others remote and deserted. The drive, along 500 kilometers of coastline, takes visitors past famed beach towns including Ubatuba, Sao Sebastiao, Guaruja, Ilhabela, Paraty and Angra dos Reis. It also allows visitors to come into to contact with native Brazilian culture and indiginous Indian tribes.

Benedito Carlos da Silva, fisherman at Picinguaba

Credit: Paulo Fridman / Polaris

Paulo Fridman

Paulo Fridman is one of Brazil's most published and requested photographers. He lived in New York from 1980 to 1986, studying at the International Center of Photography and R.I.T. Since then he has shot more than 200 magazine covers for the likes of Time, Newsweek, New York Times Magazine and Forbes; his work also appears in The New York Times, Der Spiegel, Le Figaro, Vogue, Marie Claire, W and hundreds more.
Paulo also produces advertising and corporate photography for Brazilian and multinational corporations such as American Express, GE, IBM, Mercedes Benz, Bechtel, Philip Morris, Embraer, among many others.
His photographs are held by several important collections, such as the Library of Congress, International Center of Photography, MASP (São Paulo Museum of Art), and the Pirelli Collection. His many awards include the 1999 JP Morgan Photo Essay Award, Lion in Cannes , and first prize in the 2001 Adobe Digital Image Contest. His work has appeared in dozens of exhibitions in Brazil and abroad, at venues including MASP, Exit Art in SOHO, New York, and The Photographers' Gallery, London.
He is currently working on a personal project/book, The Brazilians while photographing for advertising, corporate and editorial clients.

Personal web site of Paulo Fridman