Rio Santos The World's Most Beautiful Road
Credit: Paulo Fridman / Polaris
Brazilians use helicopters to avoid traffic nightmare
Credit: Paulo Fridman / Polaris
Rio Santos The World's Most Beautiful Road
Credit: Paulo Fridman / Polaris
Fashion consultant Marie Ruckie
Credit: Paulo Fridman / Polaris
Rio Santos The World's Most Beautiful Road
Credit: Paulo Fridman / Polaris
Brazilians use helicopters to avoid traffic nightmare
Credit: Paulo Fridman / Polaris
Young soccer players headed to stardom in Brazil
Credit: Paulo Fridman / Polaris
Credit: Paulo Fridman / Polaris
Young soccer players headed to stardom in Brazil
Credit: Paulo Fridman / Polaris
Japanese art of Sumo is preserved in Brazil
Credit: Paulo Fridman / Polaris
Gilberto Gil
Credit: Paulo Fridman / Polaris
World has Seven new Wonders and one old one
Credit: Paulo Fridman / Polaris
Presidential candidate Luiz Inácio Lula da Silva
Credit: Paulo Fridman / Polaris
Kamaiura tribesmen compete in a ceremonial wrestling event
Credit: Paulo Fridman / Polaris
Congress
Credit: Paulo Fridman / Polaris
Heart surgery
Credit: Paulo Fridman / Polaris
Kuarup celebration
Credit: Paulo Fridman / Polaris
Credit: Paulo Fridman / Polaris
Rio Santos The World's Most Beautiful Road
Credit: Paulo Fridman / Polaris
Bahiana woman
Credit: Paulo Fridman / Polaris
Trading floor of Brazil's Stock Market
Credit: Paulo Fridman / Polaris
Orange producer
Credit: Paulo Fridman / Polaris
Soccer player Pelé
Credit: Paulo Fridman / Polaris
Brazilian plant transforms sugar cane into ethanol
Credit: Paulo Fridman / Polaris
Rio Santos The World's Most Beautiful Road
Credit: Paulo Fridman / Polaris
Aerial view of Sao Paulo
Credit: Paulo Fridman / Polaris
Pianist Yara Bernette
Credit: Paulo Fridman / Polaris
Credit: Paulo Fridman / Polaris
Rio Santos The World's Most Beautiful Road
Credit: Paulo Fridman / Polaris
Paulo Fridman
Paulo Fridman is one of Brazil's most published and requested photographers. He lived in New York from 1980 to 1986, studying at the International Center of Photography and R.I.T. Since then he has shot more than 200 magazine covers for the likes of Time, Newsweek, New York Times Magazine and Forbes; his work also appears in The New York Times, Der Spiegel, Le Figaro, Vogue, Marie Claire, W and hundreds more.